The AA

Created in lock-down and shot remotely in Latvia with the Perlorian Brothers for TV and James Day for stills.

The film encouraged drivers to take to the road again, safe in the knowledge that the AA would be there for them if needed.

The film has had over 2.6 million views and inspired many to create remakes with their own dogs. Even the band, Sofi Tukker, couldn’t resist and filmed a shot for shot pastiche for their followers.

The public loved Tukker so much, The AA produced a limited edition, plush toy. This was given away to customers who posted the best Tukker-inspired content.

Due to popular demand, Tukker returned in 2022.

Published by MEW

Freelance Creative & Creative Director

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